Trying to enhance the positioning and reach of your website & looking at using SEMrush?
If you work from home and handle many aspects of your business yourself, then there are many effective tools and platforms like SEMrush that you can use to save time, increase performance and make the most of your digital marketing strategy.
What is SEMrush?
SEMrush is an SEO tool that does your keyword research, tracks the keyword strategy used by your competition, runs an SEO audit of your blog, looks for back-linking opportunities and lots more.
It’s great for building links
Backlinks are a vital part of Search Engine Optimisation (SEO). These are the links that are placed online that direct visitors to your site.
Not only does it make it easier for internet users to find you, it also lets Google give you better credibility as a site, therefore boosting your rankings in searches.
SEMRush has a backlinks analytics tool that enables search engines to check the quality of your pages. If it decides your site is good quality, it will reward you by boosting you up the rankings!
SEMrush is one of the best tools for researching keywords
Another crucial part of your SEO strategy is to do comprehensive keyword research.
Whilst this can be complicated, tools like the SEMrush “Keyword Magic Tool” enables you to find thousands of the richest keywords for your business.
It also allows you to see regional options, so that you can compare trending keywords in different countries, and offers great analytics for short and long tail keyword phrases.
Check your domain
You don’t have to limit yourself by just checking the high-ranking keywords. You can also use an overview tool to check how effective your current SEO strategy is, allowing you to see searches, advertising, backlinks and metrics.
With this general overview, you can decide which areas of your content marketing might need to be adjusted.
Build an expert SEO (Search Engine Optimisation) strategy with SEMrush
Where other SEO keyword tools can be limited, SEMrush offers a wide-ranging insight into building an effective SEO marketing strategy.
It offers great planning options for pay-per-click marketing, and allows you more of an overview to be able to make predictions about what your competitors could be doing with their own strategies.
Monitor website performance with SEMrush
This tool lets you measure your website’s reach as well as its overall performance.
You can track and analyse your website’s health, keep an eye on your organic keywords, how these are linked with your site, and how this will affect traffic to your website.
Understand your target audience using SEMrush
Not only can you learn more about your competitors using SEMrush, you can also get to know more about your potential customers too.
For example, you will be able to see key demographic data of your website visitors linked to your traffic.
By knowing important information such as age or location, you can adjust your marketing accordingly.
So, is SEMRush any good?
We are massive fans of SEMrush and the tools it provides to both business owners and those who work in marketing.
It is beyond good in our opinion and it has transformed the websites we operate as well as having a direct integration in to HubSpot CRM.
With an array of features, multiple tools, and its ease-of-use, we highly recommend you sign up to their 7 day free trial.