Shopify v WordPress: Building the Ultimate Online Store for Your Business

5 Mins read

Shopify v WordPress: If you are starting your own online business and working from home, then you may need some help with setting up your online store. 

Thankfully, there are helpful platforms such as Shopify & WordPress to help you put together a well-designed and user-friendly site.

Whilst both Shopify and WordPress are well-established applications, they also both have their advantages and disadvantages, and choosing the right tool for you is important in ensuring a successful outcome.

Check out our Shopify v WordPress review below and decide which of the two is right for you.

We’re going to review 6 key elements of a each platform:

  • Available Templates
  • Price – How much does each platform cost?
  • Managing Content
  • SEO (Search Engine Optimisation)
  • Security
  • Interface
Shopify v WordPress: Shopify is a complete e-commerce platform that lets you start, grow, and manage a business.
Shopify is a complete e-commerce platform that lets you start, grow, and manage a business.

What is Shopify?

Shopify is an ecommerce platform that you can use to build your online store. Shopify is a complete e-commerce platform that lets you start, grow, and manage a business. Create and customize an online store. Sell in multiple places, including web, mobile, social media, online marketplaces, brick-and-mortar locations, and pop-up shops. Manage products, inventory, payments, and shipping.

How many Shopify Templates are available?

There are 8 free themes available on Shopify which are customisable and easy to pick for the style of site that you want to create.

If you’re happy paying for a theme, there are over 800 templates to choose from, meaning you will be almost guaranteed to find a colour palette and style that will suit your branding for your online store.

A key consideration, is to remember that even though the number of templates and themes are less than those available on the WordPress platform, they have been created to make the user experience exceptionally easy.

If you are a beginner and have never created a site before, or indeed used an online template tool, the Shopify themes will make life a lot easier for you.

Price – How much does Shopify Cost?

Right now, Shopify has a 90 Day Free Trial, in response to the Coronavirus pandemic (usually they offer a 14 Day Free Trial).

There are various pricing plans on Shopify, and each level offers different options to maximise the user experience. You can spend the smallest amount ($9 per month) and get a basic ecommerce platform, allowing you to place a “shopping basket” icon on your existing site and operate a simple tool. 

However for most, this is not adequate and their “Shopify Basic” package is for suitable for most users wanting to build their online store. This costs $29 per month (roughly £23.50) and get your online store, blog, 2 staff accounts, some support, discount codes and other features.

The mid tier package known simply as “Shopify”, is for those requiring a bit more from the platform, such as the ability to sell gift cards and greater reporting features. This costs $79 per month (roughly £64.25) and provides up to 5 user accounts, a reduction in payment fees and extra POS features.

They then offer “Advanced Shopify” at a massively increased price of $299 a month (roughly £245) and is for businesses requiring up to 15 user accounts and a whole load of additional reporting features.

Managing Content on Shopify – How easy is it?

As Shopify is specifically as an e-commerce platform, it already has an automated system to organise products into sections based on price, tags or product types which can save you a lot of time.

SEO (Search Engine Optimisation) on Shopify

When looking at Search Engine Optimisation, it is essential to look at the tools available for focusing keywords. Shopify offers strong SEO options, including a variety of SEO plugins for optimising your keywords to boost your Google rankings.

Security – How secure is Shopify?

The great thing about Shopify is that it is looked after. In simple terms this means that as Shopify is the host of your site, it is responsible for the overall safety and security of the system, ensuring a much lower risk than other sites.


Modern, simple, and clean. Shopify’s interface is clearly laid out and easy to navigate.

Shopify v WordPress: WordPress
WordPress is an online website creation tool used for managing content of blogs and websites.

What is WordPress?

WordPress is an online website creation tool used for managing content of blogs and websites.

How many templates are available on WordPress?

There are around 5000 free themes that you can use as a template to create your dream site.

On the one hand, this is great – so much choice. On the other hand, it means that you might spend an unnecessarily amount of time trying to find the perfect template. Only to find that the “perfect” template was one you scrolled past on the first page!

In addition to all of those free templates, you also have the option to purchase professionally-designed themes from trusted sources online. It is reassuring to know that even if you can’t find a free theme to suit your brand, you can always easily buy one.

Price – How much does a WordPress website cost?

Shopify v WordPress: How much does a wordpress website cost?

Building a WordPress site yourself is free, but when it comes to hosting and maintaining an online store, it is generally a better option to spend a little for better quality services and extras such as templates, hosting and plugins. 

An optional price plan which you might set up for yourself is a yearly hosting cost (around $50), which would cover your support costs, site management tools and assist you with page diagnostics.

WordPress offers more customisation options with its price plans, and can work out to be quite expensive – however, it really does depend on your requirements.

How easy is it to Manage Content on WordPress?

One of the main benefits of using WordPress is that it allows easy options for managing your content. If you are new to creating content and you have created many versions of a page, WordPress saves the drafts for you so that you can always revert back to an old version if you decide your newer versions aren’t as good!

Additionally, you can sort your content into your own categories so that it suits both you and your customers. Categorising and tagging your content means that it offers a lot of flexibility and ease-of-use.

SEO (Search Engine Optimisation) on WordPress

In terms of SEO tools, WordPress offers Yoast – a tool that allows you to thoroughly focus on your keywords and boost site traffic. It allows easy URL creation and easy hosting, which means the speed of your pages will be responsive – an essential aspect of keeping your customers engaged and ensure they are staying on your page.

How secure is WordPress?

Although WordPress security is good, it can be a bit more complicated than Shopify. This is because the owner of the online store (yes, you!) is responsible for plugin updates, configurations and installations of newer WordPress versions. 

This can be a lot of work for a start-up that has never had to deal with these features before.


Quite similar in style to Shopify, WordPress is easy enough to use, but perhaps is a little less modern in its appearance.

The Verdict – Shopify v WordPress

Overall, both Shopify and WordPress both have their pros and cons. However, if you are new to the game of running an online store, we would most definitely lean towards Shopify.

With an easy to use platform at an affordable cost, it really is the perfect solution for both the would-be and the experienced e-commerce guru. Check out the Useful Resources below. 

Useful Resources

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